In February 2026, Florence became the first Italian city to ban fossil fuel advertising and sponsorship on council-controlled sites. Florence joins Edinburgh, Stockholm, The Hague, Stockholm, Sydney and dozens of other cities who are restricting adverts for polluting products such as fossil fuel companies, cars and aviation. Meanwhile our favourite sports are being used as a billboard for high carbon brands with the Winter Olympics in Milan-Cortiana sponsored by Eni, ITA Airways and car-maker Stellantis.
Join this workshop to learn how you can join public health campaigners, climate activists and advertising industry workers to demand build the historic movement against polluting adverts for cities spaces that prioritise community connection, solidarity, public art and sustainability.
Robbie Gillett is the founding director of Adfree Cities - a network of UK city groups who campaign to reduce the harms of corporate advertising in our public space. The Badvertising campaign works internationally to end advertising for high carbon products.
Adfree Cities is a network of UK groups campaigning to reduce the harms of corporate advertising in public space. Together with the New Weather Institute, it is part of the Badvertising campaign to create tobacco-style restrictions on advertising for high carbon products such as fossil fuels, airlines and cars.